David Wallace, Front end Web Developer.
It's been a while since my last website update, the last time I did I had just left London. Well, I have been hard at work for a long time since then contracting in Wellington (NZ).
Most of my good old work is still on this site, though the content is pending an update as I've worked on a number of educational projects, and a handful of others - mostly all rich media with Flash, XML and JavaScript.
The work you'll find here has been created with programs I use on a day-to-day basis including Flash, Photoshop and Dreamweaver as my preferred file management tool. I'm comfortable working on both Windows and Mac platforms. Please note, I've tried to provide two URLs for websites I've created; one is the current, live (client maintained) site if available and the second link is my local version of the site before it was handed over to the client.
Thank you for taking the time to view my work.
Computer Associates - “Improve Service”
Agency: Draft FCB
Background:
CA's largest ever online advertising campaign, covering 18 countries, in 11 adapted ad sizes, the number of Flash creatives totalled 448 for this brief. This needed to be achieved in one week.
Scope:
I constructed custom templates with ActionScript, in the required dimensions, tested the creative using verbose languages such as German and Finnish, and made sure any files would be easily editable when timing became a major issue.
With consideration to consistency over so many local markets, special adaptation for Arabic and Turkish character sets and the size of our media schedule, I created 90% of all creatives, managed the project itself and handled freelance resources throughout the project.
Against the odds, we delivered the lot on time.
Oxfam - “I'm In”
Agency: Draft FCB
Background:
Tying in with Oxfam's offline campaign, “I'm In” had a target of 1 million name sign-ups by 1st May 2006. Deviating from the familiar 'give us money' message Oxfam wanted to increase participation, as much as receive vital donations.
Scope:
Standard format online banners were created using timelined Flash, then using the same visual layouts, I adapted more banners to include ActionScript driven data capture entry forms, users were then able to sign up and subsequently ask friends to sign up as well.
Pushing the boundaries of media buying, the ads which were at first rejected by most sites because of their complexity, were later placed in a variety of high profile ad slots. The result: a new sign-up every 38 seconds.
British Heart Foundation - “Food For Thought”
Agency: Draft FCB
Background:
Following the highly successful launch of BHF's latest anti-fast-food offline campaign, I transformed the offline concept into an idea which would attract the same attention in the digital world.
Scope:
Given only 2 days to build these ads, I created a simple interactive concept with ActionScript, to be integrated into various high profile websites such as iTV.co.uk.
These online ads achieved a whopping 6.5% clickthrough success rate, that's around 4.5% above the UK average.
Saab - Unleashed
Agency: Draft FCB
Background:
Saab's brand presence is well established in European markets, applying strong branding to their latest vehicle releases allowed us to take an unusual concept and offer it to a stable consumer base. Thus, the new breed Saab 9-5 was Unleashed.
Scope:
All timeline based Flash, I worked with assets not traditionally suited to basic banner formats - video (using Sorenson squeeze for compression) and hefty image sizes. The client happy and our designers revelling in the excess imagery, Unleashed is one of Saab's stranger ad concepts.
Saab 9-5 SportWagon
Agency: Draft FCB
Background:
With the release of the popular 9-5 SportWagon, I took offline content in the form of video and outdoor imagery and applied the fresh, natural feel to a series of online ads.
Scope:
Timeline based again, these were built to be hosted with a media agency providing preload and video playing functionality. I tied the functionality of our Saab-skinned media players in with the host ActionScript.
They're quite large in file size but filtered to cater for connection speed - broadband users receiving a high quality video, narrowband users get a lower quality version.
CBBC Presspack
Agency: Panlogic
Background:
This project was loads of fun. Working in a very small team, we put together a learning center for the children's section of the BBC website. The idea is to get children involved and excited about journalism.
Scope:
Mostly timeline based Flash on my part, I created the game and quiz sections, working closely with an illustrator and ActionScript 2.0 developer, we completed most of the work in 3 weeks.
I also constructed pages throughout the site using tabled layout HTML and CSS - pulled together with a PERL back end. Accessibility being essential, meeting the BBC's strict build standards.
Unfortunately, the site has been altered having negative visual effects, however the Flash elements are as they were when this project went live.
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